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Research reports

Exploratory research on coupon-collecting and gift-catalogues

The research was required into the usage of gift cataloguesand attitudes towards them and towards coupons inorder to assist with decisions about the design ofcatalogs and selection of gifts and in order tocheck whether predictions could be made...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Exploratory research on coupon-collecting and gift-catalogues. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploratory-research-on-coupon-collecting-and-gift-catalogues